For all those who are waiting to unleash their "creative streak" in the media industry…..

Introduction

A Three Year Degree Programme Divided into Six Semesters, taught by Full time and Visiting faculties who are experts in their subjects. The Course shall consist of 36 Theory papers.

The Bachelors of Mass Media (BMM) curriculum is designed to provide an adequate theoretical and practical foundation for a career in Mass Media. The course aims to provide students with a firm grounding in studies related to mass media through understanding society’s diverse cultural foundation and inculcate social responsibility. The skills developed are creativity, critical thinking and originality in all aspects of media.


Features

  1. The course provides students with a firm grounding in communication skills and aims to develop ability for critical thinking and creativity
  2. It gives students an opportunity to combine the theoretical curriculum with practical application, through detailed research, lucid writing skills, oral presentation skills and a mastery of various mass communications media in our global information age.


Programme content

This is a three year full time course with six semesters. The course shall consist of 36 theory papers, of equal weightage, 6 papers per semester. A student can choose between the specialization in Advertising or Journalism while seeking admission to Semester V (in the Third year).

During the second year, the student receives on the job training through internship. Besides this Groups Discussions and Field Visits will be conducted over a period of three years.

Future Prospects

The BMM degree course is considered equivalent to other three year integrated degree courses. After graduation in mass media, the student will be eligible for pursuing a Master’s degree in Mass Communication, MBA to name a few options. The BMM graduates are also eligible to pursue careers in advertising and journalism.

Programmes Taught at The Graduate Level

Like the BMS course, this is also a three year full time course with six semesters. The course shall consist of 36 theory papers, of equal weightage, 6 papers per semester. A student can choose between the specialization in Advertising or Journalism while seeking admission to Semester V (in the Third year).

During the second year, the student receives on the job training through internship. Besides this Groups Discussions and Field Visits will be conducted over a period of three years.

Course Structure

First Year

First Semester: 
Second Semester: 
  1. 1.1 Effective Communication Skills I
  2. 1.2 Fundamentals of Mass Communication
  3. 1.3 Introduction to Computers
  4. 1.4 Introduction to 20th Century History of world India and Maharashtra
  5. 1.5 Introduction to Sociology
  6. 1.6 Economics
  1. 2.1 Effective Communication Skills 2
  2. 2.2 Political Concepts & Indian Political Systems
  3. 2.3 Principles of Marketing and Management
  4. 2.4 Introduction to Psychology
  5. 2.5 Translation skills
  6. 2.6 Introduction to Literature in English

Second Year

Third Semester :
Fourth Semester :
  1. 3.1 Introduction to Creative Writing
  2. 3.2 Introduction to Culture Studies
  3. 3.3 Introduction to Public Relations
  4. 3.4 Introduction to Media Studies
  5. 3.5 Understanding Cinema
  6. 3.6 Advanced Computers
  1. 4.1 Introduction to Advertising
  2. 4.2 Introduction to Journalism
  3. 4.3 Print Production and Photography
  4. 4.4 Radio and Television
  5. 4.5 Mass Media Research
  6. 4.6 Organisational Behaviour

Third Year

Fifth Semester :
Sixth Semester : 
  1. 5.1 Advertising in Contemporary Society
  2. 5.2 Copywriting
  3. 5.3 Advertising Design
  4. 5.4 Consumer Behavior
  5. 5.5 Media Planning and Buying
  6. 5.6 Brand Buying
  7. OR
  8. 5.1 Reporting
  9. 5.2 Editing
  10. 5.3 Feature and Opinion
  11. 5.4 Journalism and Public Opinion
  12. 5.5 Indian Regional Journalism
  13. 5.6 Niche and Magazine Journalism 1
  1. 6.1 Advertising and Marketing Research
  2. 6.2 Legal Environment and Advertising Ethics
  3. 6.3 Financial Management for Mrkt. & Advt.
  4. 6.4 Agency Management
  5. 6.5 The Principles & Practice of Direct Marketing
  6. 6.6 Contemporary Issues
  7. OR
  8. 6.1 Journalistic Laws and Ethics
  9. 6.2 Broadcast Journalism
  10. 6.3 Feature and Opinion
  11. 6.4 Internet and issue in Global media
  12. 6.5 New Media Management
  13. 6.6 Contemporary Issues