Bachelor in Mass Media (BMM)

For all those who are waiting to unleash their "creative streak" in the media industry…..

Introduction

A Three Year Degree Programme Divided into Six Semesters, taught by Full time and Visiting faculties who are experts in their subjects. The Course shall consist of 36 Theory papers.

The Bachelors of Mass Media (BMM) curriculum is designed to provide an adequate theoretical and practical foundation for a career in Mass Media. The course aims to provide students with a firm grounding in studies related to mass media through understanding society’s diverse cultural foundation and inculcate social responsibility. The skills developed are creativity, critical thinking and originality in all aspects of media.

Features

• The course provides students with a firm grounding in communication skills and aims to develop ability for critical thinking and creativity
• It gives students an opportunity to combine the theoretical curriculum with practical application, through detailed research, lucid writing skills, oral presentation skills and a mastery of various mass communications media in our global information age.

Programme content

This is a three year full time course with six semesters. The course shall consist of 36 theory papers, of equal weightage, 6 papers per semester. A student can choose between the specialization in Advertising or Journalism while seeking admission to Semester V (in the Third year).

During the second year, the student receives on the job training through internship. Besides this Groups Discussions and Field Visits will be conducted over a period of three years.

Future Prospects

The BMM degree course is considered equivalent to other three year integrated degree courses. After graduation in mass media, the student will be eligible for pursuing a Master’s degree in Mass Communication, MBA to name a few options. The BMM graduates are also eligible to pursue careers in advertising and journalism.

Programmes Taught at The Graduate Level

Like the BMS course, this is also a three year full time course with six semesters. The course shall consist of 36 theory papers, of equal weightage, 6 papers per semester. A student can choose between the specialization in Advertising or Journalism while seeking admission to Semester V (in the Third year).

During the second year, the student receives on the job training through internship. Besides this Groups Discussions and Field Visits will be conducted over a period of three years.

Scheme of Examination system

The Examination shall be conducted at the end of each Semester.

A paper shall carry 100 marks. The evaluation of the performance of the students in the papers shall be on the basis of both Internal Assessment (50%) and Semester End Examination (50%). Internal Assessment shall be on the basis of class assignment, projects, presentations, group discussions, seminar attendance, field visits, etc.

The Semester End Examination shall be a written theory paper held at the end of each Semester and the duration shall be of 2 HRS.

The responsibility of evaluation during the first four Semesters shall rest with the College. The College shall also carry out the Internal Assessment for papers in Semester V and VI, while the University shall conduct the Semester End Examinations for these two semesters. The Internal Assessments marks of students appearing for Semester V and VI shall be sent to the University by the respective College/ Institution at least ten days before the commencement of the respective Semester End Examination.

COURSE STRUCTURE: